- Meet millennials where they are.
- In 2019, your Instagram and Linkedin accounts are your agent website.
- Replace door knocking with targeted engagement in your communities.
Millennials
Millennials make up the largest share of home buyers in the US.
They are the juggernauts of Instagram with 70% of all users being under 35, and 59% of all US millennials being active Instagram users.
More than half of millennials say Instagram has the most influence on their purchasing and spending decisions, and 80% would prefer to hire a social influencer as their real estate agent.
Mobile Apps vs. Mobile Web
More and more people are spending less time browsing the mobile web, opting to use faster, more reliable mobile apps. Mobile apps accounted for 87% of all mobile time in 2017.
If you have a domain or agent website, that’s great. If not, think of your Instagram as your agent website. Millennials and prospective clients will search for you here.
Lead Prospecting
A huge reason you want to use Instagram for real estate is lead prospecting. If you have the time to invest, you can cultivate relationships and generate leads — just as you would by door-knocking, cold-calling, or farming.
How do you prospect leads on Instagram?
Find users posting to geographic-focused hashtags or geotag locations and engage with the users who are posting there. Follow them, like their posts, and leave authentic comments to start conversations.
Kyle Legg is the Interim Creative Director of Climb Real Estate, Realogy’s newest franchise, and has over 7 years of marketing and creative experience in the San Francisco Bay Area Real Estate industry.