Social Media 101: Who Should You Follow in Real Estate?

With over 1 billion monthly active users on Instagram, it can be daunting to find the right people to follow.

The best place to start is at home.

I recommend agents at Climb Real Estate to follow our brokerage account, our broker, and our peers. Follow your brokerage, your broker, and your colleagues.

Next, your network. Follow Title Reps, Loan Officers, Property Managers, and Laywers. And of course, don’t forget to follow your best source of referrals: your clients.

In the San Francisco Bay Area, I recommend agents follow @Curbed, @InmanNews, and @SFChronicle. Follow your local news and industry news websites, as well as industry influencers.